Digital Marketing

Strategic

Campaign

My team worked together for a semester to come up with a Digital Marketing Campaign strategy for The Linz Shop, an online meat shop. Here, you can see our final campaign presentation.

A logo with a yellow shield shape featuring a bear and the text 'The Linz Shop' in black, over a background of grilled skewers with meat and vegetables.
Four individual portrait photographs of young adults listed under the heading 'About Us'. The first is Rachel Wright, who studies Advertising and Digital Marketing, with blonde hair, smiling outdoors. The second is Claire Rogers, a Psychology and Mar
Four campaign challenge cards with icons, titles, and descriptions on a black background.
A graph comparing brands based on quality and awareness. Omaha Steaks and The Linz Shop are high quality but differ in awareness, with Omaha Steaks having low awareness and The Linz Shop high awareness. Good Ranchers is low quality and low awareness.
A competitive positioning chart for meat brands showing four quadrants with high and low awareness and quality. The brands are The Linz Shop, Omaha Steaks, Good Ranchers, and ButcherBox, with each placed in different quadrants based on their awarenes
A black background with a winding white dotted line representing a customer journey map. Markers along the path are labeled with descriptions: 'Customer wants to find an alternative to fine dining as they enjoy it but do not have time for it,' 'Custo
A presentation slide titled 'Success Metrics - Earned Media Strategy' displays a budget breakdown and four categories of marketing strategies with sub-points and KPIs. The background is black, with yellow headers and bullet points in white.
Two people clinking glasses of red wine at a dinner table in a cozy restaurant setting.
Slide with a black background and white text presenting a message about fine dining at home, highlighting the high-quality products of The Linz Shop and emphasizing clear, simple communication.
A collage of two website screenshots. The first shows a food store homepage with a black background, yellow and white text, a logo with a tiger, and a banner reading 'FINE DINING AT HOME' with a dining table setting and candles. The second shows a we
Screenshot of a website with owned media examples, featuring a black background and a dining table decorated with pumpkins, flowers, and candlesticks, under the text "Fine Dining at Home."
A presentation slide titled 'Success Metrics - Owned Media Strategy' displaying a breakdown of content creation, website management and SEO, email marketing, and social media management strategies with budgets, objectives, and KPIs.
A cow close-up in a field with a cloudy sky background, with overlaid text outlining a media company's objectives, strategy, tactics, and steps.
Text overlay on a background image of a raw steak, spices, and ingredients for cooking. The text discusses paid media strategy and tactics.
Collage of images highlighting paid media for commercial settings, including a family dinner, a grilled steak, a steak on a black plate, a father grilling while daughters watch, and an elegant restaurant dining room.
A presentation slide titled "Success Metrics - Paid Media Strategy" showing a breakdown of campaign budget distribution and objectives across four categories: Digital Advertising, Influencer Marketing, Paid Partnerships and Sponsorships, and Retarget
Slide titled 'Paid Media' with a shield logo of The Linz Shop featuring a bear's head, and text explaining marketing objectives, budget of 120k, and a step 1: Awareness
Presentation slide titled 'Key Takeaways' with bullet points on target a new market, build relationships with consumers, inform customers and remind about corporate gifting, raise awareness about The Linz Shop, update media platforms.
Slide titled 'Paid Social Media' with four smartphone screens showing social media profiles and content related to influencers Nara Smith and Campbell Puckett, featuring various photos and follower statistics. Text explains campaign objectives and ta
A woman with long hair wearing an apron, chopping vegetables in a bright kitchen with a large window and various plants and art on the wall.
Slide titled 'Primary Research Results' with bullet points summarizing survey findings about income, age, dining preferences, cooking frequency, eating out frequency, likelihood of purchasing a meat subscription, factors influencing meat purchases, a
A presentation slide titled 'Primary Research' with details about a consumer survey on meat purchasing habits, including demographic statistics on age, gender, and household income. The slide has a black background with white and green text boxes.
Slide titled 'Background Research' with bullet points and a background image of raw steaks and a logo reading 'American Angus.' The slide discusses demographic data of meat subscription plan buyers and factors influencing meat delivery service choice
Slide showing a social media strategy for The Linz Shop, featuring images of high-quality meat and people in a farm setting, with a Facebook screenshot, and a step labeled 'Step 2: Engagement' with a map pin icon.
A group of five people dressed in cowboy attire standing outside on a green lawn with a red barn in the background. They are smiling and wearing cowboy hats. Overlayed on the image is a large yellow box with the text "Thank You!" in the center. In th